Karen Breen Elia CRS, GRI, ABR, SRES
Phone
(773) 327-2404
Fax
(773) 637-4775
Mobile
(773) 230-4294
Toll Free
(866) 404-3585
E-Mail Us
Re/Max Exclusive
2951 North Lincoln Avenue
Chicago, IL 60657


 
 

FSBO Tips

Condition is Crucial

    Of all the things homeowners control when selling their home, the condition of the property is on of the most important.  It is a crucial part of marketing any product.  According to the National Association of Realtors, the average purchaser looks at 10-20 properties prior to purchasing a home.  Regardless of how many properties are on the market, available buyers will always seek the best priced property that is in the best condition.
 
Think Like a Buyer!
This is business, not personal.  You are selling shelter, lifestyle, and dreams.  People want the best for themselves and you home should represent the buyer's answer to that goal.  Remember, they arrive at your front door wanting to find the right home.  Don't make them search somewhere else for it. 
 
Start Making a List!
Walk outside and take a critical, honest look at the property.  Is there anything that needs repairing, looks worn, or is outdated?  Start writing these items down on your list.  Walk through the interior and do the same things.
 
Do Everything Before Putting Your Home on the Market!
Complete all of your repairs, improvements, and enhancements prior to your first showing. Remember, your best showings come in the first two weeks.  Be ready; you only get one shot to make a great first impression.

7 Keys to Selling Your Home Faster and for More Money!

    Achieve the highest possible sale price in the least amount of time!
 
1) REPAIRING
If something needs repair, fix it!
  • You might be saying to yourself, "these repairs aren't any big deal."  But the buyer is thinking, "If the owners didn't care for these little items, then what about the roof and furnace?"
  • Check all walls for peeling paint and lose wallpaper
  • Large Repairs:  In today's climate of open disclosure and vigilant professional home inspections, the rule is "Treat a buyer as you would yourself."
2) CLEANING
Every area of the home must sparkle and shine!  Would you rather buy a clean car, or a dirty one?  Would your hurry to buy a pair of shoes with mud on them?
  • Clean all windows, inside and out.
  • Clean all wall-to-wall carpeting
  • Clean and polish all woodwork
3)  NEUTRALIZING
Position your home on the market to be as livable to as many people as possible.  Forget your personal taste.  The average buyer will have a hard time looking beyond blue carpeting and bold wallpaper.  Consider replacing unusual or bold colors with neutral tones.
 
4)  SPACE MANAGEMENT
Create the illusion of more space!
  • Pack up collectibles
  • Remove all clutter
  • Empty closets of off-season clothing
  • Use light to create a sense of space
5)  ATMOSPHERE
Create the atmosphere of your home as a shelter, a place that is safe, warm and in good condition.
  • A clean smelling house creates a positive image in the buyer's mind
  • Use products like carpet deodorizers, air fresheners, and room deodorizers; but the best strategy is to remove the source of the smell rather than cover it up.
  • If smoking or cooking odors have permeated your home, have your carpets and furniture cleaned, and air out or dry-clean your drapes.
  • Prevent any mildew odors by no allowing wet towels or dirty clothes to accumulate in hampers or closets.
6) STAGING
Use color, lighting and accessories to emphasize the best features of your home.
  • Study magazine ads or furniture showrooms to see how small details can make rooms more attractive and appealing.
  • Soften potentially offending view, but always let light into your rooms.
  • Take advantage of natural light as much as possible by cleaning windows, opening shades and drapes. 
  • Be sure that all light fixtures are clan and have functioning bulbs.
7)  EXTERIOR
Don't let the outside turn buyers off before the inside turns them on!
  • Check to see that all doors and windows are in good working order.  Give special attention to your home¿s exterior doors and front entry.  Clean and paint doors if necessary.  Remember, first impressions are big!
  • Wash all windows and replace any broken and cracked window panes.
  • Inspect all locks to ensure they are functioning properly.
  • Invest in a new doormat that says "Welcome."
  • Make sure the yard is neatly mowed, raked and edged.  In the winter, make sure the walkways are shoveled.
  • Prune and shape shrubbery.
  • Consider adding seasonal flowers along the walks of in the planting areas.
  • Sweep and wash the driveway and walks to remove debris, dirt, and stains.  Repair and patch the cracks, edge the sides and pull up any weeds.

Perform a Room-by-Room Analysis of Your Home

Front Entry
The entry hall's flooring will carefully observed by the prospective buyer.  Make sure the surface is spotless and add a small rug to protect the area during showings.
 
Make the entry hall closet appear roomy.  Remove all off-season clothing.
 
Living Areas
Sweep and clean the fireplace.  Place a few logs on the grate to create and attractive atmosphere.
 
Place something colorful on the mantel.
 
Improve the traffic flow by removing excess furniture.
 
Remove oversized television sets if they dominate the room.
 
Dining Room
Set the scene by setting the table wit an attractive arrangement.
 
Visually enlarge a small dining area.  If your dining table has extra leaves, take one or two out.  Remove any extra "company" chairs.  Consider putting the oversized pieces in storage until your house is sold.
 
Kitchen
Avoid clutter!  Clean counters of small appliances and store whenever possible to maximize the appearance of work space.
 
Sinks, cabinets, appliances and counter tops should be clean and fresh.
 
Clean off the top and front of the refrigerator.
 
Clean and organize all storage space including cabinets, drawers, shelves, and closets.
 
Laundry Room
Organize all closets and storage space.
 
Consider adding an attractive, coordinated throw rug.
 
Stairways
Make certain the stairs are safe!  Stairs must be clutter free, stair railings tight and secure, and runners or carpeting tacked securely.
 
Bedrooms
Large master bedrooms are particularly popular among today¿s home buyers.  Paint the room a light color; remove furniture if the room is crowded.
 
A private bathroom off the master bedroom is a real sales plus.
 
Closets
Virtually all buyers are looking for a house with plenty of closet space.  Remove and store all out of season clothing.
 
Remove crowded, unusual, or personal wall hangings and store them until your home is sold.
 
Bathrooms
Replace work or dirty shower curtains, clan and repair caulking.
 
Clear off countertops and store all personal care products out of sight.
 
Repair any faucets that leak or do not function properly.
 
Clean and organize all medicine cabinets and drawers.
 
Garage
Sweep and wash the floor to remove dirt and stains.  Organize tools, garden equipment, bicycles, etc.
 
Get rid of anything that you don't plan to move to your new home.

Points to Remember When Showing Your Home

  •     Increase your chances.  The more people who see your home, the more likely you are to sell it quickly.  Yes, it's inconvenient to show your home at dinner time, but if the people buy your home, isn't it worth it?
  • Keep your thermostat at a comfortable setting.
  • Turn on all lights for every showing.  No area of your home should be dark.
  • Don't try to "sell" the house with words.  Let the house sell itself; buyers buy on emotion--theirs not yours.

NOTICE TO SELLERS

     Keep in mind that buyers want to obtain the lowest price and best terms for themselves.
 
We recommend that you try to not discuss the following information with anyone, not even your neighbors:
1.      Reasons for selling
2.      Motivation/urgency to sell
3.      Willingness to consider an offer less than the listing price
4.      Terms under which you would sell.
5.      Relocation, timing, benefits of policies--if applicable.
6.      Items of personal property which you "might" be willing to include in a sale.
7.      Any confidential information that would give away your negotiating position.
 
If you have any questions regarding the keys to selling your home, give us a call.
 
Every property is different and has different challenges, so the 7 keys are typical of most real estate, but there are others.  We the Breen Elia Team believe we make a positive difference in our clients' lives.  When you are ready, please consider allowing us to represent you and your family. 
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Karen Breen Elia CRS, GRI, ABR, SRES
Phone
(773) 327-2404
Fax
(773) 637-4775
Mobile
(773) 230-4294
Toll Free
(866) 404-3585
Re/Max Exclusive
2951 North Lincoln Avenue
Chicago, IL 60657
 

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