Making a Positive Difference in People’s Lives

 

1. INITIATE LISTING AGREEMENT:

A.            Prepare listing agreement.

B.            Verify personal property and terms of sale.

C.            Should you offer a home warranty?

D.            Fill out and sign Property and Lead Based Paint Disclosures.

E.            Prepare customized professional consultation in preparing your property for the market, by recognized staging expert.

 

2. INPUTTING HOME INTO MLS AND INITIATE MARKETING:

A.            Submit home into Multiple Listing Service within 24 hours.

B.            Prepare media advertising.

C.            Design color feature brochure.

D.            Take photos.

E.            Take Virtual Tour

F.            Order “For Sale” Sign.

G.            Exterior brochure box.

H.            Order City of Chicago Heat Disclosure.

 

3. ADVERTISING: (Media subject to performance reviews and changes.)

A.            All inquiries handled only by KAREN BREEN ELIA
                or LOUIS ELIA

B.            CHICAGO TRIBUNE/ READER/PIONEER PRESS
    Depending on property type and location.

C.            INTERNET - With color photos on twenty different web sites.

D.            www.ChicagoCityHomes.com website.

E.            www.ChicagoCityHomes.com website.

F.            www.Realtor.com website.

G.            www.Crea.net website.

H.            www.Homegain.com website. 

I.            VIRTUAL TOUR – Interactive viewing of the property on all websites.

J.            JUST LISTED POSTCARDS - To neighborhood.

K.            LISTING ANNOUNCEMENTS – Sent to area agents and entire database.

L.            INSTITUTIONAL ADVERTISING - Yellow Pages.

 

4. BROKERS OPEN HOUSES:

A.                             Invitations sent to 1100 area agents.

B.                             Open House announcements emailed to area agents.

C.                            Catered lunch served.

D.                            Enter open house on Multiple Listing Service.

E.                             Enter open house on websites.

F.                             Evaluation of property handed out.

 

5. PUBLIC OPEN HOUSES

A.        Advertise with OPEN HOUSE PICTURE in Chicago Sunday Tribune.

B.        Send invitations to prospective buyers.

C.        Prepare color open house brochures.

D.        Advertise on all websites.

E.        Open House announcements emailed to database.

 

6. CONTINUOUS MARKETING:

A.            MLS cross match with buyers.

      B.            Property statistics emailed to sellers from websites.

      C.            Website cross match with buyers.

D.            Monthly updated CMA (Computerized Market Analysis)

E.            In-office assistant and marketing coordinator.

F.            Computerized follow-up on all inquiries.

 

7. SHOWINGS:

A.            All showings personally conducted by associate brokers Karen Breen Elia, Louis Elia or a Licensed Assistant.

B.            All appointments made by trained office receptionists.

C.            Inform owner of record and tenants, if applicable, of showing dates and times.

D.            Buyers package given to all buyers w/color brochure, listings, all required disclosures and Metro Map.

E.            Courtesy Keys and/or Electronic Lockbox upon your request.

 

8. OBTAIN FEEDBACK ON SHOWINGS:

A.            Contact showing agents.

B.            Enter into showing log in their words.

C.            Timely follow-up on interested parties.

D.            Watch for pattern of negative feedback (colors, condition, obsolescence).

E.            Continuous communication with past showings on changes of listing.

 

9. WEEKLY COMMUNICATION:

A.            Weekly Market Service reports mailed, faxed or emailed containing feedback on showings, advertising, and all ad/sign/MLS calls, and all other scheduled and completed marketing activities.

B.            New listings on market.

C.            Recent sales.

D.            Market activity.

E.            Interest rate updates.

 

10. PRESENT PURCHASE CONTRACT:

A.            Establish appointment to present contract (prefer same day / within hours).

B.            Review market activity.

C.            Present entire contract.

D.            Prepare estimated net to seller sheet.

E.            Review 3 options:

1.      Accept as presented,

2.      Make a counteroffer to buyers (they now have same 3 options),

3.      Refuse offer (only when terms are totally out of range).

 

11. NEGOTIATE, NEGOTIATE, NEGOTIATE:

A.        Karen Breen Elia /Louis Elia will present counter-offer to buyer’s broker.

B.        Strategize to maximize price and terms.

C.        Negotiate your home as if it were our own.

D.        At some point REMAIN FIRM.

 

12. FOLLOW-UP ON CONTINGENCIES:

A.            Home inspection (5 business days) - Assist in resolving defects.

B.            Attorney approval (5 business days).

C.            Financing (30 days).

1.      Verify application and initial qualifications within 5 days.

2.  Meet appraiser with appraisal package of supporting comparable sold properties, tax bill and old survey (if available).

D.            Home sale (45 - 60 days).

1.      View local properties.

2.      30 day follow-up on marketing.

E.            Home closing (follow-up on buyer’s sale).

1.      Buyer’s home sale contingency (if applicable).

2.      Buyer’s home financing contingency.

F.            Other (spouse approval, relocation buyout, etc.)

 

13. VERIFY PAPERWORK:

A.        Prepare escrow statement, brokers’ commission, buyer’s interest check.

B.        Condition from final walk-through is accepted.

 

14. CLOSING:

A.            Assist with last minute details.

B.            Address any discrepancies.

C.            Make things go smoothly.

 

We will do whatever we can to guarantee that from this moment until the moment you walk out of the closing, that everything will be done to make this process the easiest you’ve ever experienced.

Our testimonials are hundreds of satisfied and repeat customers.  We intend to include you in that satisfied company.